Duration 1 Month
We worked with Adaptive Green to create a website that would differentiate them from their competitors. Being a relatively modern service that requires a long-term relationship with clients, the goal was to build an informative site that start with the best first impression that ultimately directed users to submit a proposal.
By understanding Adaptive Green's business process, we drafted a user journey based on their target audience. We used custom images to create credibility and made all the pages accessible from multiple points, with a unique call-to-action on each page that would lead users to another consequent page of the sitemap.
Being a relatively small website, we took advantage of its loading time to build a more smoothly flowing website. By implementing PJAX, we were able to eliminate page reloads and decrease the amount of time it would take a potential client to browse and convert.